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Is your Facebook fan page a cocktail party, a barbecue, a conference or a...
Social media is a virtual party. Is your fan page a backyard barbecue, a formal cocktail party, a corporate conference, a yoga class or a drum circle? The funny thing about social networking is…we...
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Is Facebook fan page advertising useless?
This week, a controversial Gallup poll declared that social media was all but useless, and that nobody was influenced by social media ads and it was all a bunch of hooey. I was immediately suspicious...
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It’s time to Zen your brand: The new Apple iWatch shrinks your social media...
How will your message, logo, photo and brand communicate on an ever-shrinking, teeny tiny screen? “Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of...
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PR is dead — long live social PR
PR is dead. Did you hear me? The career I’ve been in for 18 years — dead. Over. Toast. Done. It’s evolved into something much more powerful and effective. Social PR. I think that PR and social media...
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Fire your SEO guy. Here’s 9 reasons why social search is the new SEO.
Self publishing content from your blog or press releases to your social media pages is the new “SEO.” This generates exponentially more chances that you will be discovered by customers or search...
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Pinterest is the marketing bargain of the century — free.
This month, something incredible and unexpected happened. My traffic on the social media site, Pinterest, suddenly surged to 5,616 visits per DAY. (43,000 per month.) At this rate, more than 2 million...
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15 free tips to boost your “organic” SEO and get more traffic for your...
Advertising is the awareness you pay for. And PR is the awareness you pray for. Today, “PR” includes social media and “content marketing” — and that means “the visual stuff with words on it.” But to...
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Please, please, please… keep your social media names, logins and passwords...
The worst thing that happens is when the former social media manager gets fired, is totally p#$$$%^ off and changes all the passwords and then refuses to hand them over. This can literally bring your...
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